OUR STORY

YOUR DENIM DESTINATION

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OUR DIRECTIVE

At DNM LAB we're always looking to the future of denim.

Owning our factories puts us in the best position for this, allowing us to be fully in charge of the production process. We are proud to craft denim on our terms.

Combined with a team of industry specialists, this means we not only stay on the forefront of fashion and denim innovation, but also provide a fair price to our customers.

This is the core of our business, putting you and our denim in the centre.


HOW WE DO IT

We sell online only, this way we can avoid the huge markups associated with traditional retail. This is your one stop shop for premium denim at a fair price.

We produce a limited quantity to avoid markdowns or overstocking, so we can make our prices fair from the beginning.

This means we can produce more fashion-forward, youthful product lines putting us as a leader in denim trends.

This is DNM LAB. Join our Community.

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YOUR DESTINATION

destination
/ˌdɛstɪˈneɪʃ(ə)n/

denoting a place that people will make a special trip to visit.
modifier noun: destination
"a destination store"

Not only do we want you to be part of our community, we want you to make this your denim destination.

Why struggle worrying about getting the right, fit style, and price for your jeans when you can get all three in one place.

This is our mantra and directive to put you and our jeans at the epicentre of everything we do and aspire to be.


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PRODUCED

From high quality cotton for that premium finish.

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CRAFTED 

Hand finished distressing to competent stitching.

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FAIRLY PRICED

High end denims, at wholesale prices.

icon image

PRODUCED

From high quality cotton for that premium finish.

icon image

CRAFTED 

Hand finished distressing to competent stitching.

icon image

FAIRLY PRICED

High end denims, at wholesale prices.